> ## Documentation Index
> Fetch the complete documentation index at: https://docs.devtune.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a brand

> Adds a primary or competitor brand to this project. A brand with the same name in any case returns 409. Requires the setup.write scope.



## OpenAPI

````yaml /openapi.json post /projects/{projectId}/setup/brands
openapi: 3.1.0
info:
  title: DevTune API
  version: 2.0.0
  description: >-
    API for programmatic access to your AI visibility data, webhook
    subscriptions, and automation workflows. Use this API to integrate DevTune
    data into CI/CD pipelines, BI tools, AI agents, and operational systems.
servers:
  - url: https://devtune.ai/api/v2
    description: Production
security:
  - bearerAuth: []
paths:
  /projects/{projectId}/setup/brands:
    post:
      summary: Create a brand
      description: >-
        Adds a primary or competitor brand to this project. A brand with the
        same name in any case returns 409. Requires the setup.write scope.
      operationId: createBrand
      parameters:
        - name: projectId
          in: path
          required: true
          schema:
            type: string
            format: uuid
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
              additionalProperties: false
              required:
                - name
                - brandType
              properties:
                name:
                  type: string
                  minLength: 1
                  maxLength: 100
                brandType:
                  type: string
                  enum:
                    - primary
                    - competitor
      responses:
        '201':
          description: The brand
          content:
            application/json:
              schema:
                type: object
                properties:
                  data:
                    $ref: '#/components/schemas/SetupBrandWrite'
                  meta:
                    $ref: '#/components/schemas/Meta'
                required:
                  - data
                  - meta
        '400':
          $ref: '#/components/responses/BadRequestError'
        '401':
          $ref: '#/components/responses/UnauthorizedError'
        '403':
          $ref: '#/components/responses/ForbiddenError'
        '409':
          $ref: '#/components/responses/ConflictError'
        '429':
          $ref: '#/components/responses/RateLimitExceededError'
components:
  schemas:
    SetupBrandWrite:
      type: object
      additionalProperties: false
      required:
        - brand
      properties:
        brand:
          $ref: '#/components/schemas/SetupBrand'
    Meta:
      type: object
      properties:
        timestamp:
          type: string
          format: date-time
        projectId:
          type: string
          format: uuid
    SetupBrand:
      type: object
      additionalProperties: false
      required:
        - id
        - name
        - brandType
        - createdAt
        - updatedAt
      properties:
        id:
          type: string
          format: uuid
        name:
          type: string
        brandType:
          type: string
          enum:
            - primary
            - competitor
          description: primary for the project's own brand, competitor for a rival.
        createdAt:
          type: string
          format: date-time
        updatedAt:
          type: string
          format: date-time
    Error:
      type: object
      properties:
        error:
          type: string
        message:
          type: string
        reason:
          type: string
          description: >-
            Why the request was refused, for an error with more than one cause,
            such as a refused content-draft start.
        details:
          type: object
          additionalProperties: true
          description: >-
            Machine-readable facts about the refusal, such as shortfall_credits
            when an Agent Picks start is refused for insufficient_credits.
        status:
          type: integer
      required:
        - error
        - message
        - status
  responses:
    BadRequestError:
      description: Bad request
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    UnauthorizedError:
      description: Unauthorized
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    ForbiddenError:
      description: Forbidden
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    ConflictError:
      description: Request conflicts with current resource state
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
    RateLimitExceededError:
      description: Rate limit exceeded
      headers:
        X-RateLimit-Limit:
          $ref: '#/components/headers/X-RateLimit-Limit'
        X-RateLimit-Remaining:
          $ref: '#/components/headers/X-RateLimit-Remaining'
        X-RateLimit-Reset:
          $ref: '#/components/headers/X-RateLimit-Reset'
      content:
        application/json:
          schema:
            $ref: '#/components/schemas/Error'
  headers:
    X-RateLimit-Limit:
      description: Maximum requests per window
      schema:
        type: integer
    X-RateLimit-Remaining:
      description: Requests remaining in current window
      schema:
        type: integer
    X-RateLimit-Reset:
      description: Unix timestamp when the window resets
      schema:
        type: integer
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      description: >-
        API key with dtk_live_ prefix. Obtain it from API Keys in the account
        sidebar. New keys start with all supported scopes selected for the
        chosen project, and you can narrow them to specific read/write scopes as
        needed.

````

This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.