> ## Documentation Index
> Fetch the complete documentation index at: https://docs.devtune.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Outcomes ledger and timeline

> Review measured actions, before-and-after page signals, content-change links, and the Outcomes timeline.

**Outcomes** shows what happened after completed actions and detected content changes. It uses page-level before-and-after measurements and labels improvements as correlated, not proven.

## Open Outcomes

1. Open a project
2. Select **Outcomes** in the project sidebar
3. Choose **Ledger**, **Attribution**, or **Timeline**

Use the **7 days**, **28 days**, or **90 days** control to choose which measured actions or changes appear. Row deltas always compare the 14 days after a detected change with the 14 days before it; the reporting-window control does not change that comparison.

## Ledger

The **Ledger** tab is the default view. Its scoreboard summarizes:

* **Actions tracked** — measured, in-flight, and unmeasured actions in the selected range
* **Measured wins** — changed pages where citations rose by at least 1, or answer fetches rose by both at least 5 and 25%
* **Win rate** — measured wins divided by measured actions
* **Median time to signal** — time from action completion to measurement
* **Unmeasured** — actions with unmatched URLs or missing sensor coverage

A measured win is a correlation rule: usable measurements must show either a citation increase of at least 1 or an answer-fetch increase of both at least 5 and 25% in the 14 days after the change compared with the 14 days before. A smaller positive change does not count toward **Measured wins** or **Win rate**. A qualifying rise does not prove that the action caused it.

Each ledger row shows the action, measurement status, citations per day, presence change, answer fetches when available, and measurement date. Select a row to open its measured-action detail.

### Status and confidence

Outcomes uses the same status vocabulary throughout the ledger and timeline:

* **Pending detection** — waiting to detect the page change
* **Pending URL match** — no crawled page matches the action links yet
* **Change detected** — the before-and-after window is open
* **Correlated** — a supported signal improved after the change; correlated, not proven
* **No change** — the measurement closed without a qualifying improvement

Confidence describes sensor coverage, not causality:

* **observed** — the sensor covered the full measurement window
* **directional** — the sensor covered part of the window
* **insufficient window** — there was not enough covered time for a complete comparison
* **not observable** — no comparable sensor window exists

Cells use states such as **measuring · day N of 14**, **awaiting next crawl**, and **window open** instead of treating incomplete measurement as zero.

## Measured action detail

Select a ledger row to review:

* The lifecycle from **Action completed** through **Measured**
* Citation and presence changes
* Answer-fetch changes and their sensor basis
* AI referrals as unavailable when no comparable GA4 measurement exists
* A daily page-signals chart with the detected-change marker
* Impact windows for 7, 14, 28, and 90 days
* Content hashes, crawl evidence, and a link to page history

Open windows remain labeled **window open** until enough time has passed.

## Attribution

The **Attribution** tab links detected content changes to completed DevTune actions. The tab name describes that record linkage; its signal deltas remain correlations, not causal attribution.

Use it to:

* Compare detected changes with the actions that claim them
* Find **Unattributed** changes, meaning no completed action currently claims the edit
* Filter changed pages by URL path
* Select **Claim change** to create a completed measured action for an unclaimed change

The table shows 14-day citation and presence deltas for the changed page. **Unattributed lift** is the sum of those page-level citation changes for unclaimed edits; it does not assign the change to a person, campaign, or channel.

## Timeline

The **Timeline** tab places content changes and outcome measurements on one chronology.

* Switch the line between **Presence rate** and **Citations / day**
* Compare that line with **Content changes / day** bars
* Use **Action measured** markers to find completed measurements
* Filter the event feed by **Measurements**, **Changes**, or **Signals**

The feed includes measurement openings and closures, detected and unattributed changes, answer-fetch signals, coverage drops, and URL-match failures. Selecting an event highlights the corresponding point on the chart when one is available.

## Next steps

* [Manage work in Actions](/insights-actions/actions-hub)
* [Inspect page evidence in Audit](/audit/overview)
* [Run a DevTune Agent](/agents/overview)