> ## Documentation Index
> Fetch the complete documentation index at: https://docs.devtune.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Search Competitors

> See which competing brands win AI Search citations, the prompts where they are cited and you are absent, and the topics they lead on.

The **Competitors** tab of **Insights › Visibility** is the competitive lens inside AI Search. It turns the raw citation set into a topic-by-topic view of which brands are being cited most, how they compare to your primary brand, and where competitor pressure is strongest.

## What the Competitors Tab Shows

The tab combines a filter bar with three sections.

### Where rivals are cited and you're absent

This table lists prompts where competitor URLs win responses and yours never appear, sorted by responses lost. For each prompt it shows **Who wins it**, **Their cites**, **Your status** and the **Evidence** behind the row. If a rival is missing, select **Manage brands** to review the brands you track.

### Citation Presence by Brand

This chart summarizes which brands are winning citations in the selected date range. It is designed to answer:

* Which competitor brands show up most often?
* Are we getting cited as often as the leaders?
* How concentrated is citation volume across a few brands?

### Topic list

The topic panel beside the chart lets you narrow the competitive view to one topic at a time. This makes it easier to see whether a competitor is broadly strong or only dominating a specific query cluster.

### Brand Presence Matrix

Below the chart, DevTune renders a topic-by-brand matrix that shows which brands are showing up across the tracked topic set. Use it to spot:

* Topics where you are consistently absent
* Topics where one competitor is dominating
* Areas where multiple brands are tightly clustered

## Filters

The Competitors tab filters by:

* **Platform**
* **Date range**

Use these to answer more precise questions, such as:

* Who wins on Perplexity specifically?
* Did a competitor surge in the last 30 days?

## How to Use It

A practical workflow is:

1. Start with **Where rivals are cited and you're absent** to see the prompts you are losing outright
2. Use **Citation Presence by Brand** to see the top competitive brands
3. Click through topics to isolate where the pressure is strongest
4. Use the presence matrix to confirm whether a gap is isolated or systemic
5. Open **Actions** to decide whether the right response is docs, content, or a competitive asset

## Best Practices

* Keep competitor brands and tracked URLs current in **Settings › Brands**
* Use the **Platform** filter when a competitor appears strong on only one AI Search engine
* Review this tab alongside **Citations** so you can see not just which brand wins, but which exact URLs are doing the work

## Next Steps

* **[Citations](/search-tracking/citations)** - Inspect the exact URLs behind competitive wins
* **[Prompts](/search-tracking/prompts)** - See which prompt clusters drive the competitive gap
* **[Actions](/insights-actions/actions-hub)** - Turn competitive gaps into ranked work in the Actions queue


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