> ## Documentation Index
> Fetch the complete documentation index at: https://docs.devtune.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Terms

> Manage the brand-name terms DevTune uses to detect and classify your product or competitor mentions in AI Search responses, configured per brand.

Brand terms are the text terms DevTune monitors for brand mentions in AI Search responses. When a platform names your product or a competitor directly in response text, DevTune uses brand terms to classify that mention.

## Where Brand Terms Are Managed

Brand terms are now managed from **Project Settings > Brands**.

Select a brand in the left-hand list, then use the brand detail panel to review and edit the terms for that brand.

## What Brand Terms Do

Brand terms answer a different question from tracked URLs:

* **Tracked URLs** tell DevTune which cited links belong to a brand
* **Brand terms** tell DevTune which response-text mentions belong to a brand

That means DevTune can still detect a brand mention even when the response names the product without citing one of its URLs.

## What to Add

For each brand, add:

* Official product name
* Common spacing or casing variations
* Widely used abbreviations
* Any common alternative spelling that appears in real-world discussion

## What Not to Add

Avoid overly generic terms that would produce false positives, such as:

* Category names
* Generic technical phrases
* Short ambiguous acronyms unless they are genuinely distinctive in your space

## Why Brand Terms Matter

Brand terms feed:

* Brand Mention Rate
* Share of Voice
* Competitive prompt analysis
* Prompt-detail response sidebars and highlights

If a brand is clearly being named in responses but not showing up in analysis, missing or weak brand-term coverage is often the cause.

## Best Practices

* Keep the list precise rather than exhaustive
* Add the terms people actually use, not every conceivable variation
* Review the list when you rebrand or start tracking a new competitor

## Troubleshooting

### Mention counts seem too low

Check whether:

* Common variations are missing
* Abbreviations used in real responses were never added
* The term belongs to the wrong brand

### Mention counts seem too high

Check whether:

* The term is too generic
* An abbreviation overlaps heavily with unrelated products or concepts

## Next Steps

* **[Prompts](/search-tracking/prompts)** - Review the prompts that generate those mentions
* **[Tracked URLs](/search-tracking/domains)** - Manage tracked URLs alongside term matching
* **[Visibility Metrics](/search-tracking/visibility-metrics)** - See how brand terms affect the KPIs