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The Lookalike sites tab of Insights › Visibility lists the sites that AI answers cite in place of yours, on domains that imitate your own. Use it to spot an impersonator early, report it, and measure whether AI answers stop citing it. Lookalike sites is available on every plan.

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What counts as a lookalike

After each probe run, DevTune checks every answer’s citations against your brand’s domains and their aliases in Settings › Brands. A cited site is a lookalike when its domain resembles one of yours in one of these ways: The answer also has to name your brand, or present the link as your official site, download, install page or sign-in page. A similar domain cited in an answer that never mentions you is most likely another company, so it isn’t listed. Your competitors’ domains are never lookalikes. Answers from before Lookalike sites was released aren’t checked.

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Lookalike sites tab

Choose a Window of the last 7, 30 or 90 days. The KPIs show how many lookalike sites were cited, how many answers were checked, and how many answers cited a lookalike. With no answers checked, the rate shows Unmeasured. Each row is one site:
  • Resembles: which of your domains it imitates, and how
  • Cited by: the AI platforms that cited it, each with the share of its checked answers that did
  • Answers: the answers in the window that cited it
  • Registered: the domain’s registration date from its public registration record. It shows Unmeasured until a lookup succeeds; DevTune retries a failed lookup the next time the site is cited, at most once a day.
  • Last seen: the last run day an answer cited it
  • Action: the site’s action and its state
Select a site to see the answers that cited it: the platform, the prompt, the link and the sentences around it. A framing label such as Called official shows when the answer presented the link that way.

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Alerts

The first time an AI answer cites a lookalike of one of your domains, DevTune alerts you once for that site, in the app, by email, and in the project’s Slack alert channel if it has one. Turn the Lookalike sites alert on or off under Immediate Alerts in your notification settings, and under Notification Channels for Slack. See Alerts and notifications. In email and Slack, DevTune writes the lookalike’s address so it can’t be clicked, such as exampel[.]com.

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Lookalike actions

Each site gets one suggested action in the Actions queue, with its evidence and a Report kit. When the answers that cited a site describe it as another company’s, DevTune archives its action without alerting you; the action shows Archived automatically. Restore it if it does imitate you. If later answers present the site as yours, the action returns to the queue and you get the alert.

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Report kit

DevTune sends nothing for you. The kit gives you text to copy into each report:
  • Registrar abuse report: the address to send it to, a subject line, and a message with the registration date and the answers that cited the site. It shows only when the registration record lists an abuse address.
  • Report links: where to report the site to the AI platforms that cited it and to Google Safe Browsing, with text to paste into each.
  • Your site: open audit findings that make your real site harder to cite as official, such as a missing llms.txt, sitemap or Organization identity.

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Results

When you mark the action live, a before/after window opens in Results. It compares the Lookalike citation rate, the share of checked answers that cite the site, over the 14 days before and the 14 days from the day you sent the reports, per platform and overall. A platform with no checked answers in either window is Unmeasured. The result says what moved, not what caused it. See Results.

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Lookalike checks

Answers link to download and sign-in pages when buyers ask how to get your product. Turn on lookalike checks on the tab adds six prompts that ask exactly that, in a topic named Lookalike checks. {brand} is your brand’s name:
  • Download {brand}
  • {brand} official site
  • How do I install {brand}?
  • {brand} login
  • {brand} pricing
  • {brand} privacy policy
They run like your other prompts and don’t count toward your prompt allowance. Each shows a Lookalike check label on the Prompts page, where you can switch it off or delete it. A project holds at most six active lookalike checks. The card stays on the tab while any of the six is off; turning them on again restores the missing ones.

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API and MCP

Your own agents can read the same data with the citations.read scope:

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Next steps