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AI Search tracks how visible your product is when users ask AI platforms about your category, problems, or competitors. It is the core DevTune surface for measuring whether AI platforms mention your brand, cite your content, and recommend you relative to the alternatives your buyers are considering.

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What AI Search Answers

AI Search helps you answer questions like:
  • Do ChatGPT, Perplexity, Gemini, Google AI Mode, and Microsoft Bing Copilot mention us?
  • Which of our pages are actually getting cited?
  • Which prompts do competitors win?
  • Are we improving over time or losing ground?

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The Visibility Page

Open Insights › Visibility in your project sidebar. The page is organized into these tabs:
  • Dashboard - KPI cards, trend views, and top-level visibility summaries
  • Prompts - Prompt management, blue-ocean versus red-ocean analysis, and prompt-level detail
  • Citations - URL-level citation tracking across brands and domains
  • Competitors - Competitive citation landscape and topic-by-topic competitor presence
  • Positioning - Which product AI answers credit with each of your positioning claims, on plans that include it
  • Explore - Deeper charts and filtered trend analysis

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Supported Platforms

DevTune tracks presence across five major AI Search platforms:
  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Mode
  • Microsoft Bing Copilot
Platform availability depends on your plan:
  • Plus - ChatGPT, Perplexity, and Gemini
  • Pro and Agency - All five platforms
  • Enterprise - All five platforms, plus Claude and Grok checked weekly (daily checks are available in your contract)

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Core Metrics

The Visibility page is built around a few recurring metrics.

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Overall Presence Rate

The percentage of completed AI responses that cite at least one URL tracked to your brand. Each response counts once, even when it cites several of your URLs.

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Share of Voice

Your share of total mentions and citations across the selected prompt set, relative to tracked competitors.

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Sentiment Score

How positively or negatively AI platforms discuss your brand when they mention it.

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Brand Mentions

How often AI platforms name your brand directly in their response text, even when they do not cite one of your URLs.

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Primary Citation Share

The share of citations that point to your tracked URLs rather than competitors or third-party sources.

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What You Configure

AI Search works from a few core project objects:
  • Prompts - The queries DevTune submits to AI platforms
  • Brands - Your primary brand and tracked competitors
  • Tracked URLs - The domains and URLs DevTune should match as citations
  • Brand terms - The text terms DevTune should match as mentions
  • Platforms - Which AI Search engines are enabled for the project
These are managed from Settings and the Prompts tab of Insights › Visibility.

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Why AI Search Matters

AI Search is part of how buyers discover tools, compare vendors, and evaluate implementation options. If AI platforms consistently recommend competitors, cite third-party sources instead of your docs, or fail to mention your brand at all, that becomes a real acquisition and perception problem. The goal is not only to rank in a classic search engine. It is to become the content and product that AI systems choose to reference and recommend.

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Getting Started

  1. Set Up AI Search - Configure brands, tracked URLs, prompts, and platforms
  2. Configure Tracking - Review the tabs in Settings
  3. Review the Dashboard - Understand your current visibility baseline
  4. Explore Metrics - Learn what each KPI actually means

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Next Steps