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AI search tracking monitors how visible your product or brand is across AI-powered search platforms. As more users turn to AI assistants for recommendations and information, presence in these platforms becomes a critical channel for discovery and adoption.

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What is AI Search Tracking?

AI search tracking answers the question: When users ask AI assistants about your category, do they mention you, cite your content, and recommend your product? DevTune monitors:
  • Whether your brand is mentioned in AI-generated responses
  • How often your citation sources (tracked domains) appear in results
  • Your share of voice compared to competitor brands
  • The sentiment of how AI platforms discuss your product
  • Which platforms and prompts deliver the strongest presence

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Why Search Tracking Matters

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The AI Search Shift

User search behavior is shifting rapidly:
  • Users ask ChatGPT instead of traditional search engines
  • Perplexity provides AI-powered search results with inline citations
  • Google integrates AI Mode directly into search results
  • Gemini and Grok answer product and technical questions conversationally
If your brand is not visible in AI search responses, you are missing an increasingly important discovery channel.

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Beyond Traditional SEO

AI search works differently from traditional search engines:
  • AI models synthesize information rather than simply listing links
  • Citations may or may not appear depending on the platform and query
  • Ranking is not linear like a traditional search results page
  • Brand mentions in the response body carry significant weight
  • Content quality and authority affect whether AI models recommend you

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Supported Platforms

DevTune tracks presence across five major AI search platforms. Platform availability depends on your subscription tier.

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Free Tier

  • Gemini - Google’s AI assistant. Available to all users as the default tracking platform.

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Starter and Plus Plans

All Free tier platforms, plus:
  • ChatGPT - OpenAI’s conversational AI with web search capabilities. The most widely used AI assistant.
  • Perplexity - AI-native search engine with strong citation behavior and growing adoption among researchers.

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Pro and Enterprise Plans

All Starter/Plus platforms, plus:
  • Google AI Mode - AI-generated summaries integrated directly into Google Search results. Massive reach.
  • Grok - X’s AI assistant with real-time information access and a growing user base.

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Primary KPIs

DevTune tracks three primary key performance indicators for your AI search presence.

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Overall Presence Rate

The percentage of prompts where your brand or citation sources appeared in AI responses. This is your top-level indicator of whether AI platforms know about you and surface your content.

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Share of Voice

Your brand’s share of total mentions and citations across all tracked prompts, relative to competitor brands. This measures your competitive standing in AI search results.

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Sentiment Score

How positively or negatively AI platforms discuss your product when they mention it. Sentiment analysis evaluates the tone of AI responses that reference your brand.

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Secondary Metrics

Beyond the primary KPIs, DevTune provides six secondary metrics for deeper analysis:
  • Docs Presence - How often your documentation domains appear in responses
  • Blog Presence - How often your blog content is cited
  • Brand Mentions - Rate at which AI responses mention your brand name
  • Top of Answer - Whether your brand appears in the first position or opening of AI responses
  • Avg Citation Rank - Your average position among cited sources
  • Primary Citation Share - The proportion of citations pointing to your domains versus competitor domains

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What You Can Track

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Prompts

Prompts are the search queries submitted to AI platforms. They are the primary unit of tracking in DevTune:
  • “Best API testing tools for microservices”
  • “How to implement rate limiting in Node.js”
  • “Compare authentication libraries for React”

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Citation Sources

Citation sources are the tracked domains you monitor for appearances in AI responses:
  • Your documentation site
  • Your marketing website
  • Your blog
  • Your GitHub repository
  • Competitor domains

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Brand Terms

Brand terms are the name variations monitored for brand mentions in AI responses:
  • Your product name and variations
  • Competitor brand names
  • Common misspellings or abbreviations

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Brands

Brands organize your tracking into your primary brand and competitor brands. Each brand has its own set of citation sources and brand terms.

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Topics

Topics group related prompts by theme for aggregate analysis:
  • Discovery prompts
  • Evaluation prompts
  • Integration prompts

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Getting Started

Ready to track your AI search presence?
  1. Set Up Search Tracking - Configure your project for tracking
  2. Configure Tracking - Set up platforms, citation sources, brand terms, and brands
  3. View Results - Analyze your presence on the overview dashboard
  4. Understand Metrics - Deep dive into what each metric means

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Next Steps