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The Competitors tab of Insights › Visibility is the competitive lens inside AI Search. It turns the raw citation set into a topic-by-topic view of which brands are being cited most, how they compare to your primary brand, and where competitor pressure is strongest.

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What the Competitors Tab Shows

The tab combines a filter bar with three sections.

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Where rivals are cited and you’re absent

This table lists prompts where competitor URLs win responses and yours never appear, sorted by responses lost. For each prompt it shows Who wins it, Their cites, Your status and the Evidence behind the row. If a rival is missing, select Manage brands to review the brands you track.

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Citation Presence by Brand

This chart summarizes which brands are winning citations in the selected date range. It is designed to answer:
  • Which competitor brands show up most often?
  • Are we getting cited as often as the leaders?
  • How concentrated is citation volume across a few brands?

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Topic list

The topic panel beside the chart lets you narrow the competitive view to one topic at a time. This makes it easier to see whether a competitor is broadly strong or only dominating a specific query cluster.

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Brand Presence Matrix

Below the chart, DevTune renders a topic-by-brand matrix that shows which brands are showing up across the tracked topic set. Use it to spot:
  • Topics where you are consistently absent
  • Topics where one competitor is dominating
  • Areas where multiple brands are tightly clustered

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Filters

The Competitors tab filters by:
  • Platform
  • Date range
Use these to answer more precise questions, such as:
  • Who wins on Perplexity specifically?
  • Did a competitor surge in the last 30 days?

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How to Use It

A practical workflow is:
  1. Start with Where rivals are cited and you’re absent to see the prompts you are losing outright
  2. Use Citation Presence by Brand to see the top competitive brands
  3. Click through topics to isolate where the pressure is strongest
  4. Use the presence matrix to confirm whether a gap is isolated or systemic
  5. Open Actions to decide whether the right response is docs, content, or a competitive asset

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Best Practices

  • Keep competitor brands and tracked URLs current in Settings › Brands
  • Use the Platform filter when a competitor appears strong on only one AI Search engine
  • Review this tab alongside Citations so you can see not just which brand wins, but which exact URLs are doing the work

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Next Steps

  • Citations - Inspect the exact URLs behind competitive wins
  • Prompts - See which prompt clusters drive the competitive gap
  • Actions - Turn competitive gaps into ranked work in the Actions queue