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The Competitors tab is the competitive lens inside AI Search. It turns the raw citation set into a topic-by-topic view of which brands are being cited most, how they compare to your primary brand, and where competitor pressure is strongest.

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What the Competitors Tab Shows

The page combines a shared filter bar with two main visuals:

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Brand Citation Landscape

This view summarizes which brands are winning citations in the selected date range. It is designed to answer:
  • Which competitor brands show up most often?
  • Are we getting cited as often as the leaders?
  • How concentrated is citation volume across a few brands?

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Topic List

The topic panel lets you narrow the competitive view to one topic at a time. This makes it easier to see whether a competitor is broadly strong or only dominating a specific query cluster.

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Competitor Presence Matrix

Below the citation landscape, DevTune renders a topic-by-brand matrix that shows which brands are showing up across the tracked topic set. Use it to spot:
  • Topics where you are consistently absent
  • Topics where one competitor is dominating
  • Areas where multiple brands are tightly clustered

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Filters

The Competitors tab follows the shared AI Search / GTM-style filters for:
  • Source
  • Platform
  • Date range
Use these to answer more precise questions, such as:
  • Who wins on Perplexity specifically?
  • Which competitor leads on docs-heavy citations?
  • Did a competitor surge in the last 30 days?

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How to Use It

A practical workflow is:
  1. Start with the overall citation landscape to see the top competitive brands
  2. Click through topics to isolate where the pressure is strongest
  3. Use the presence matrix to confirm whether a gap is isolated or systemic
  4. Open Actions or Community Discourse to decide whether the right response is docs, content, community work, or a competitive asset

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Best Practices

  • Keep competitor brands and tracked URLs current in Project Settings > Brands
  • Use the Platform filter when a competitor appears strong on only one AI Search engine
  • Review this tab alongside Citations so you can see not just which brand wins, but which exact URLs are doing the work

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Next Steps

  • Citations - Inspect the exact URLs behind competitive wins
  • Prompts - See which prompt clusters drive the competitive gap
  • Actions Workspace - Turn competitive gaps into prioritized work