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Different AI platforms surface your brand differently. Understanding platform-specific performance helps you decide whether you need broad content improvements or platform-specific fixes.

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Why Platforms Differ

Platforms vary because they draw on different data and present answers differently:
  • ChatGPT mixes model knowledge with live web search
  • Perplexity is citation-heavy and search-native
  • Gemini and Google AI Mode are shaped by Google’s search ecosystem
  • Microsoft Bing Copilot combines web search with conversational answers
This affects:
  • How often platforms mention brands
  • How many sources they cite
  • Which kinds of pages they prefer to cite

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Platform Availability by Plan

Platform coverage depends on your plan: On Enterprise, Claude and Grok are checked weekly. Daily checks are available in your contract. Daily trend lines and daily share of voice leave out platforms checked weekly, so a weekly check does not show as a spike or as six missing days. The trend lists each weekly platform with the date it was last checked. Totals and rates for the whole selected window include every platform. Select only a weekly platform in the platform filter to see its own trend, with one point per check. A platform your contract checks daily is included in the daily lines.

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What to Compare

At the platform level, the most useful comparisons are:
  • Presence Rate
  • Brand Mention Rate
  • Primary Citation Share
  • Share of Voice
These make it easier to spot situations such as:
  • Strong overall performance but weak Perplexity citations
  • Good citation coverage but weak ChatGPT brand mention rates
  • Competitor strength concentrated on only one platform

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How to Use Platform Comparison

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Find platform strengths

Look for platforms where you are already strong:
  • High presence
  • Strong citation share
  • Healthy Share of Voice
These are your current benchmarks.

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Find platform weaknesses

Look for platforms where you underperform:
  • Low presence compared to your other platforms
  • Low or declining Share of Voice
  • Weak citation coverage versus competitors
These are usually the best starting points for deeper prompt or citation analysis.

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Reading the Results

When one platform looks much weaker than the others, ask:
  • Are competitors winning the same prompts there?
  • Are those responses citing a different class of content?
  • Are we being mentioned but not cited, or absent entirely?
Usually the next step is to jump into:
  • Prompts for prompt-level breakdown
  • Citations for URL-level detail
  • Competitors for the competitive landscape

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Next Steps

  • Prompts - Inspect prompt-by-platform performance
  • Citations - Compare citation behavior by platform
  • Competitors - Review who wins on the same platform/date slice