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Before diving deeper into DevTune, it helps to understand the key concepts and terminology used throughout the platform.

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Core Concepts

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Projects

A project is your workspace for tracking one product or brand. Projects contain:
  • Tracked prompts
  • Brands, tracked URLs, and brand terms
  • Search Probes configuration
  • Audit readiness
  • Actions workspace, briefs, and backlog
  • Outcomes measurement, detected changes, and before-and-after evidence

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Product Context

Product context is the structured description of what your product does. During project creation, DevTune generates this automatically from your website URLs. You can review and edit it later from Project settings → General. Good product context leads to better prompt suggestions and more relevant recommendations.

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Brands

Brands are the organizational concept for competitive tracking. Each project has:
  • A primary brand - your product or company
  • Competitor brands - the brands you want to compare against
Each brand has associated tracked URLs and brand terms that DevTune uses to identify citations and mentions in AI responses.

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AI Search Concepts

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AI Search Platforms

DevTune monitors your visibility across AI-powered search platforms. The platforms available depend on your plan tier:
  • ChatGPT - Starter and above
  • Perplexity - Starter and above
  • Gemini - Starter and above
  • Google AI Mode - Pro and above
  • Microsoft Bing Copilot - Pro and above

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Prompts

Prompts are the search queries you want to track across AI platforms. These are the kinds of questions users might ask when looking for solutions your product provides. Prompts are managed from the Search Probes → Prompts tab.

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Brand Terms

Brand terms are the text terms DevTune monitors for brand mentions in AI responses. These typically include your product name, company name, and common variations or abbreviations. Brand terms are configured per brand from Project settings → Brands.

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Tracked URLs

Tracked URLs are the domains and URLs DevTune monitors when they appear as citations in AI Search results. This typically includes:
  • Your marketing website
  • Your documentation site
  • Your GitHub repository
  • Competitor properties
Tracked URLs are managed per brand from Project settings → Brands.

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Citations

Citations track when AI Search results link to specific URLs. This shows which of your pages are being referenced and how prominently they appear.

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Key Metrics

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Primary KPIs

These are the top-level metrics that summarize your AI Search visibility:
  • Overall Presence Rate - The percentage of completed AI Search responses that cite at least one URL tracked to your brand
  • Share of Voice - Your brand’s share of total mentions and citations compared to competitors
  • Sentiment Score - How positively or negatively AI platforms describe your brand when they mention it

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Secondary Metrics

These provide deeper insight into specific aspects of your visibility:
  • Docs Presence
  • Blog Presence
  • Brand Mentions
  • Top of Answer
  • Avg Citation Rank
  • Primary Citation Share
The Brand Mentions metric is separate from Overall Presence Rate: an uncited text mention of your brand contributes to Brand Mentions, but not to Overall Presence Rate.

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AI Demand Concepts

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AI Bot Crawlers

AI bot crawlers are automated agents from AI platforms such as GPTBot or ClaudeBot that visit your website to index content.

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AI Referral Traffic

AI referral traffic consists of human visitors who arrive at your website after clicking a link in an AI-generated response.

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Tracking Snippet

The tracking snippet is the lightweight JavaScript snippet you install from Project settings → Integrations to collect AI referral data.

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Actions Concepts

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Suggestions

Suggestions are evidence-backed recommendations generated from the current state of your project.

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Briefs

A brief is a reusable execution artifact generated from a suggestion. Brief generation uses agent credits.

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Agent Credits

Agent credits power brief generation and related content workflows:
  • Your account holds one credit balance
  • The plan’s monthly allowance funds it each billing anniversary and expires at the end of that month
  • Purchased add-on credits fund the same balance and never expire
  • Spending takes the expiring allowance first, so bought credits are what remain
  • Brief generation uses content credits only when you request it

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Team Concepts

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Team Account

A team account is the shared workspace where projects are managed.

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Roles

DevTune has two primary roles:
  • Owner - Full access including billing management, team settings, member management, and role management
  • Member - Access to projects and analytics, with broad collaboration permissions

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Next Steps