Core Concepts
Projects
A project is your workspace for tracking one product or brand. Projects contain:- Tracked prompts
- Brands, tracked URLs, and brand terms
- AI Search configuration
- Community Discourse and Owned Content context
- Actions workspace, briefs, backlog, and outcomes
Product Context
Product context is the structured description of what your product does. During project creation, DevTune generates this automatically from your website URLs. You can review and edit it later from Project Settings > General. Good product context leads to better prompt suggestions and more relevant recommendations.Brands
Brands are the organizational concept for competitive tracking. Each project has:- A primary brand - your product or company
- Competitor brands - the brands you want to compare against
AI Search Concepts
AI Search Platforms
DevTune monitors your visibility across AI-powered search platforms. The platforms available depend on your plan tier:- ChatGPT - Starter and above
- Perplexity - Starter and above
- Gemini - Starter and above
- Google AI Mode - Pro and above
- Grok - Pro and above
Prompts
Prompts are the search queries you want to track across AI platforms. These are the kinds of questions users might ask when looking for solutions your product provides. Prompts are managed from the AI Search > Prompts tab.Brand Terms
Brand terms are the text terms DevTune monitors for brand mentions in AI responses. These typically include your product name, company name, and common variations or abbreviations. Brand terms are configured per brand from Project Settings > Brands.Tracked URLs
Tracked URLs are the domains and URLs DevTune monitors when they appear as citations in AI Search results. This typically includes:- Your marketing website
- Your documentation site
- Your GitHub repository
- Competitor properties
Citations
Citations track when AI Search results link to specific URLs. This shows which of your pages are being referenced and how prominently they appear.Key Metrics
Primary KPIs
These are the top-level metrics that summarize your AI Search visibility:- Overall Presence Rate - The percentage of AI Search responses where your brand or tracked URLs appear
- Share of Voice - Your brand’s share of total mentions and citations compared to competitors
- Sentiment Score - How positively or negatively AI platforms describe your brand when they mention it
Secondary Metrics
These provide deeper insight into specific aspects of your visibility:- Docs Presence
- Blog Presence
- Brand Mentions
- Top of Answer
- Avg Citation Rank
- Primary Citation Share
Community Discourse Concepts
Threads and Replies
Community Discourse tracks relevant discussions and their useful replies across supported developer communities.Source Overlaps
Source overlaps are threads that contain exact matches with your tracked URLs or URLs already being cited in AI Search.Clusters
Clusters are discussions where your primary brand and tracked competitors appear together, making them useful for competitive analysis.AI Traffic Concepts
AI Bot Crawlers
AI bot crawlers are automated agents from AI platforms such as GPTBot or ClaudeBot that visit your website to index content.AI Referral Traffic
AI referral traffic consists of human visitors who arrive at your website after clicking a link in an AI-generated response.Tracking Snippet
The tracking snippet is the lightweight JavaScript snippet you install from Project Settings > AI Traffic to collect AI traffic data.Actions Concepts
Suggestions
Suggestions are evidence-backed recommendations generated from the current state of your project.Briefs
A brief is a reusable execution artifact generated from a suggestion. Brief generation uses content credits.Content Credits
Content credits power brief generation and related content workflows:- Included monthly credits come with your plan
- Purchased add-on credits never expire
Team Concepts
Team Account
A team account is the shared workspace where projects are managed.Roles
DevTune has two primary roles:- Owner - Full access including billing management, team settings, member management, and role management
- Member - Access to projects and analytics, with broad collaboration permissions
Next Steps
- Create Your First Project - Set up your tracking
- Explore the Dashboard - Learn your way around
- Understand Visibility Metrics - Dive deeper into metrics