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Welcome! This guide will get you from zero to insights in about 5 minutes. Let’s get your AI search visibility tracking set up.

What You’ll Accomplish

By the end of this guide, you’ll have:
  • Created your first DevTune project
  • Added prompts to track your brand in AI search
  • Run your first AI search tracking test
  • Understood your key visibility metrics

Step 1: Create Your Account (1 minute)

If you haven’t already, sign up for DevTune. The Starter plan includes a 7-day free trial to get you started. After signing up and creating or joining a team, you’ll be taken to the project creation wizard.

Step 2: Create Your First Project (3 minutes)

The project wizard guides you through five steps:

Step 2a: Product Basics

Enter your project name and website URLs. Choose a clear name that represents what you’re tracking. For example:
  • “Acme Analytics”
  • “My SaaS Product”
  • “Company Website”
Add the URLs for your product’s website, documentation, or other web properties. DevTune uses these to generate product context automatically.

Step 2b: Review AI-Generated Context

DevTune analyzes your website URLs and generates a product context description. Review the AI-generated context and edit it if needed. This context helps DevTune understand your product and generate relevant prompts. Good product context includes:
  • What problem your product solves
  • Who your target users are
  • Key features and capabilities
  • What category or type of tool it is

Step 2c: Add a Competitor

Add at least one competitor brand and their domains. This enables Share of Voice comparisons and competitive analysis from your first test run.

Step 2d: Select Prompts

DevTune suggests relevant prompts based on your product context. Select the prompts you want to track across AI platforms. Good prompts to start with:
  • “What’s the best [your category] tool?”
  • “How do I [common task your product solves]?”
  • “Compare [your product] vs [competitor]”
Tip: Start with 5-10 prompts. You can always add more later from the Search Tracking Config page.

Step 2e: Run Test

Your first AI search tracking test runs as the final step of the wizard. DevTune will query AI platforms with your selected prompts. The available platforms depend on your plan tier:
  • Starter / Plus - ChatGPT, Perplexity, Gemini
  • Pro and above - ChatGPT, Perplexity, Gemini, Google AI Mode, Grok
This typically takes 2-5 minutes depending on how many prompts you have.

Step 3: Understand Your Results

Once your test completes, you’ll see your dashboard with key metrics:

Overall Presence Rate

The percentage of AI search responses where your citation sources appear. This is your primary visibility metric showing how often AI platforms reference your content.

Share of Voice

Your brand’s share of all citations across tracked prompts, compared to competitors. This shows your relative market position in AI search.

Sentiment Score

How positively or negatively AI platforms describe your brand when they mention it. Higher scores indicate more favorable mentions.

Secondary Metrics

As you explore deeper, you’ll also find:
  • Brand Mentions - How frequently your brand name appears directly in AI response text
  • Top of Answer - The percentage of times your domain appears as the first citation
  • Avg Citation Rank - Your average citation position when cited (lower is better)
  • Primary Citation Share - How often you are the primary citation among all cited sources

What’s Next?

Now that you have your first results:
  1. Explore Insights - Review AI-generated recommendations to improve your visibility
  2. Set Up Alerts - Get notified when your visibility changes significantly
  3. Check the Heatmap - See performance broken down by prompt and platform
  4. Check Back Regularly - DevTune runs automatic scheduled scans to track trends over time

Key Terms Glossary

TermDefinition
ProjectYour workspace for tracking a specific product or brand
PromptA search query monitored across AI platforms
Brand TermsTerms monitored for brand mentions in AI responses
Citation SourceA tracked domain that may appear as a citation in AI responses
CitationWhen an AI platform references a URL in its response
Overall Presence RatePercentage of responses where your citation sources appear
Share of VoiceYour brand’s percentage of all citations for tracked prompts
Sentiment ScoreHow positively AI platforms describe your brand

Need Help?

  • Questions? Reply to any email from us - we read and respond to everything
  • Check our docs - Browse the full documentation for detailed guides
Happy tracking!