What You’ll Accomplish
By the end of this guide, you’ll have:- Created your first DevTune project
- Added prompts to track your brand in AI search
- Run your first AI search tracking test
- Understood your key visibility metrics
Step 1: Create Your Account (1 minute)
If you haven’t already, sign up for DevTune. The Starter plan includes a 7-day free trial to get you started. After signing up and creating or joining a team, you’ll be taken to the project creation wizard.Step 2: Create Your First Project (3 minutes)
The project wizard guides you through five steps:Step 2a: Product Basics
Enter your project name and website URLs. Choose a clear name that represents what you’re tracking. For example:- “Acme Analytics”
- “My SaaS Product”
- “Company Website”
Step 2b: Review AI-Generated Context
DevTune analyzes your website URLs and generates a product context description. Review the AI-generated context and edit it if needed. This context helps DevTune understand your product and generate relevant prompts. Good product context includes:- What problem your product solves
- Who your target users are
- Key features and capabilities
- What category or type of tool it is
Step 2c: Add a Competitor
Add at least one competitor brand and their domains. This enables Share of Voice comparisons and competitive analysis from your first test run.Step 2d: Select Prompts
DevTune suggests relevant prompts based on your product context. Select the prompts you want to track across AI platforms. Good prompts to start with:- “What’s the best [your category] tool?”
- “How do I [common task your product solves]?”
- “Compare [your product] vs [competitor]”
Tip: Start with 5-10 prompts. You can always add more later from the Search Tracking Config page.
Step 2e: Run Test
Your first AI search tracking test runs as the final step of the wizard. DevTune will query AI platforms with your selected prompts. The available platforms depend on your plan tier:- Starter / Plus - ChatGPT, Perplexity, Gemini
- Pro and above - ChatGPT, Perplexity, Gemini, Google AI Mode, Grok
Step 3: Understand Your Results
Once your test completes, you’ll see your dashboard with key metrics:Overall Presence Rate
The percentage of AI search responses where your citation sources appear. This is your primary visibility metric showing how often AI platforms reference your content.Share of Voice
Your brand’s share of all citations across tracked prompts, compared to competitors. This shows your relative market position in AI search.Sentiment Score
How positively or negatively AI platforms describe your brand when they mention it. Higher scores indicate more favorable mentions.Secondary Metrics
As you explore deeper, you’ll also find:- Brand Mentions - How frequently your brand name appears directly in AI response text
- Top of Answer - The percentage of times your domain appears as the first citation
- Avg Citation Rank - Your average citation position when cited (lower is better)
- Primary Citation Share - How often you are the primary citation among all cited sources
What’s Next?
Now that you have your first results:- Explore Insights - Review AI-generated recommendations to improve your visibility
- Set Up Alerts - Get notified when your visibility changes significantly
- Check the Heatmap - See performance broken down by prompt and platform
- Check Back Regularly - DevTune runs automatic scheduled scans to track trends over time
Key Terms Glossary
| Term | Definition |
|---|---|
| Project | Your workspace for tracking a specific product or brand |
| Prompt | A search query monitored across AI platforms |
| Brand Terms | Terms monitored for brand mentions in AI responses |
| Citation Source | A tracked domain that may appear as a citation in AI responses |
| Citation | When an AI platform references a URL in its response |
| Overall Presence Rate | Percentage of responses where your citation sources appear |
| Share of Voice | Your brand’s percentage of all citations for tracked prompts |
| Sentiment Score | How positively AI platforms describe your brand |
Need Help?
- Questions? Reply to any email from us - we read and respond to everything
- Check our docs - Browse the full documentation for detailed guides