Accessing Search Analytics
- Navigate to your project
- In the sidebar, expand AI Search Tracking
- Select Analytics
Summary Cards
At the top of the analytics page, summary cards display your primary KPIs:| Metric | Description |
|---|---|
| Overall Presence Rate | How often your brand appears in AI search results across all tracked prompts |
| Share of Voice | Your visibility share relative to tracked competitors |
| Sentiment Score | The overall sentiment of AI responses when mentioning your brand |
Secondary Metrics
Below the summary cards, additional metrics provide deeper context:- Docs Presence - How often your documentation domains appear in results
- Blog Presence - How often your blog content appears in results
- Brand Mentions - Total count of brand name mentions across AI responses
- Top of Answer - How often your brand appears in the first position or opening sentence
- Avg Citation Rank - Your average position among cited sources
- Primary Citation Share - The proportion of citations pointing to your tracked domains
Charts and Trends
Time-Series Charts
The main chart area shows your metrics over time. You can:- Select different date ranges (7 days, 30 days, 90 days)
- View trends for any of the available metrics
- Compare current performance against previous periods
Platform Breakdown
View performance broken down by AI search platform:| Platform | Description |
|---|---|
| ChatGPT Search | OpenAI’s search-enabled ChatGPT |
| Perplexity | Perplexity AI search engine |
| Gemini | Google’s Gemini AI |
| Google AI Mode | Google’s AI Mode in search results |
| Grok | xAI’s Grok search |
- Free: Gemini only
- Starter / Plus: ChatGPT Search, Perplexity, Gemini
- Pro and above: All five platforms
Source Tab Filtering
Each chart includes source tabs that let you filter data by individual platform. Click a platform tab to isolate that platform’s data, or view the aggregate across all platforms.Dimension Selector
Use the dimension selector to group chart data by:- Topic - See how different topic groups perform
- Platform - Compare performance across AI search platforms
- Brand - View your brand versus competitor brands
Topic Analysis
Topic Performance
If you have organized prompts into topics:- View aggregate visibility by topic
- Compare topic performance side by side
- Identify which content areas are strongest and weakest
- Guide content priorities based on topic-level gaps
Citation Analysis
Citation Sources
The analytics page surfaces citation data showing:- Which of your tracked domains are being cited
- Citation frequency over time
- Primary vs. competitor citation share
Citation Trends
Track how your citation profile changes:- Are AI platforms citing your docs more or less over time?
- Which specific pages receive the most citations?
- How does your citation share compare to competitors?
Competitive Visibility
Competitor Tracking
If you have configured competitor brands:- View your visibility alongside competitor visibility
- Track share of voice trends over time
- Identify prompts where competitors outperform you
- Spot opportunities where competitors are weak
Filtering and Drilling Down
Filter Options
Narrow your analysis:- Date range - Select specific time periods
- Platform - Filter to individual platforms via source tabs
- Topic - Filter by topic group
- Dimension - Group data by topic, platform, or brand
Common Analysis Scenarios
Performance Review
Weekly or monthly review workflow:- Check overall presence rate and share of voice trends
- Review platform-level breakdown for any platform-specific drops
- Look at topic performance to find content areas needing attention
- Check the Insights page for AI-generated recommendations
Problem Investigation
When visibility drops:- Identify which platforms are affected using the platform breakdown
- Check which topics declined using the dimension selector
- Look at citation data to see if citation share changed
- Review specific prompts in the Prompts section for details
Opportunity Identification
Finding growth areas:- Look for topics with improving trends
- Identify platforms where you have low presence but competitors are also weak
- Find prompts where you appear but are not cited (citation gap)
- Check competitor performance for topics where they are losing ground
Best Practices
Regular Monitoring
Check analytics consistently:- Weekly quick checks on summary card trends
- Monthly deeper review of platform and topic breakdowns
- After each search tracking test completes, review updated data
Contextual Analysis
Consider external factors:- AI platform algorithm changes may affect all brands equally
- Competitor content changes can shift share of voice
- Your own content updates take time to be reflected in AI models
Action-Oriented
Use analytics to drive action:- Prioritize content work based on visibility gaps
- Create actions from the Actions Hub for identified improvements
- Track whether your changes result in improved metrics over time
Next Steps
- Heatmap View - Visual grid analysis of topics and platforms
- Citations - Detailed citation tracking
- Prompts - Manage tracked search prompts