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AI Search Analytics is the main trend and breakdown view for AI Search. It combines shared filters with a focused set of charts so you can understand where your brand appears, which sources are cited, and which topics deserve attention.

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Accessing Search Analytics

  1. Navigate to your project
  2. Open AI Search
  3. Select the Analytics tab

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Shared Filters

Every chart on the page uses the same top-level filters:
  • Date range - Limit the analysis window
  • Topic - Focus the page on a single topic group
  • Platform - Filter to a single AI platform
  • Time grouping - Switch between daily, weekly, and monthly
Some charts also have their own tabs for switching between Primary, Competitors, Primary + Competitors, or All Sources, depending on the chart.

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Charts on the Page

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Domain Position vs Visibility

This bubble chart shows how cited domains compare on three dimensions at once:
  • X-axis - Unique responses where the domain appears
  • Y-axis - Average citation position, with higher-ranked positions appearing higher on the chart
  • Bubble size - Citation share
Use the Group by Brand toggle to collapse domains into brand-level groupings, or leave it off to inspect individual domains. This chart is useful for seeing:
  • which owned domains dominate visibility
  • which competitor domains are cited often
  • which domains appear often but at weaker positions

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Presence Rates Over Time

This chart tracks primary presence over time across multiple source-specific series:
  • Overall
  • Docs
  • Blog
  • GitHub
  • Home
  • Package Registry
  • Other
Use it to answer questions like:
  • Is overall presence rising or falling?
  • Are docs and blog pulling their weight?
  • Are GitHub or package pages becoming more important over time?
  • Did a source category drop after a content or classification change?
You can toggle individual series on and off from the interactive legend.

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Citations by Type

This donut chart groups citations by domain type:
  • Docs
  • Blog
  • GitHub
  • Home
  • Package Registry
  • Other
Use the chart tabs to compare:
  • Primary
  • Competitors
  • Primary + Competitors
This helps you understand what kinds of content are winning citations in the current slice of data.

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Citations by Source Vertical

This donut chart groups citations by broader source vertical such as editorial, commercial, documentation, forum, social, blog, and other source classes. It is useful for quickly understanding whether AI platforms are leaning on:
  • owned or competitor properties
  • editorial or reference content
  • community or forum discussions
  • commercial pages

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Topic Performance Rankings

This chart ranks topics by citation volume and splits each topic into three position bands:
  • Positions 1-3
  • Positions 4-10
  • Positions 11+
Use the chart tabs to compare Primary and Competitors. Clicking a topic bar also applies that topic as a page filter so you can continue drilling into the rest of the dashboard.

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Common Analysis Scenarios

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Performance Review

Weekly or monthly review workflow:
  1. Check Presence Rates Over Time for sustained movement in overall and source-specific visibility
  2. Review Domain Position vs Visibility to see which domains are actually driving or losing citations
  3. Use Topic Performance Rankings to find strong and weak content areas
  4. Check Citations by Type and Citations by Source Vertical for shifts in source mix

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Problem Investigation

When visibility drops:
  1. Narrow the page with the shared filters for date range, topic, or platform
  2. Check whether the drop is broad or source-specific in Presence Rates Over Time
  3. Use Domain Position vs Visibility to see whether the same domains still appear but at worse positions
  4. Review prompts and citations directly if you need the underlying examples

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Opportunity Identification

Finding growth areas:
  1. Look for topics where competitors dominate positions 1-3
  2. Find source categories where your presence is flat or missing
  3. Check whether strong topic performance is coming from the right domain types
  4. Turn those gaps into content or domain coverage work

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Next Steps

  • Citations - Detailed citation tracking
  • Prompts - Manage tracked search prompts