Accessing the Dashboard
- Select your project from the account home page
- In the sidebar, expand AI Traffic
- Select Traffic Analytics to open the dashboard
Domain Filter
If your tracking snippet is installed on multiple websites or subdomains, a domain filter dropdown appears at the top of the dashboard. Select a specific domain to filter all charts and stats, or leave it on “All” to see aggregate data.Summary Stats
Four cards at the top provide an overview of your AI traffic:Total Traffic
The total number of events and unique sessions recorded across all traffic types. This is the sum of bot, referral, and other traffic.Bot Crawls
The number of events and unique sessions identified as AI bot crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.). Higher bot crawl activity indicates more AI platforms are actively indexing your content.AI Referrals
The number of events and unique sessions from visitors who arrived via an AI platform (ChatGPT, Claude, Perplexity, Gemini, Copilot). This is the traffic AI platforms are sending to your site.Other Traffic
All remaining traffic that is not classified as AI bot or AI referral. This provides context for the relative volume of AI traffic compared to your overall traffic.Traffic Trends Chart
A line chart showing daily traffic volume over time. Four tabs let you switch between views:All Traffic
Shows three lines for bot, referral, and other traffic, letting you compare their relative volumes and trends over time.Bot Traffic
Shows individual lines for each AI platform’s bot activity. Use this to see which platforms crawl your site most frequently and how crawl patterns change over time.Referral Traffic
Shows individual lines for each AI platform’s referral traffic. This reveals which platforms send the most visitors and whether referral volume is growing.Other Traffic
Shows per-platform breakdown of other (non-AI) traffic. Each view has an interactive legend. Click a platform name to show or hide its line on the chart. Hover over any data point to see exact counts.Platform Breakdown Chart
A horizontal bar chart showing traffic volume by AI platform. Tabs let you filter by traffic type (All, Bot, Referral, Other). In the All view, bars are color-coded and stacked to show the proportion of bot versus referral traffic from each platform. This helps you quickly identify which platforms provide the most value (referral traffic) versus which primarily crawl (bot traffic). Platforms displayed include:| Platform | Identifier |
|---|---|
| OpenAI | ChatGPT, GPTBot |
| Anthropic | Claude, ClaudeBot |
| Perplexity | Perplexity, PerplexityBot |
| Gemini, Google-Extended | |
| Microsoft | Copilot |
| ByteDance | Bytespider |
| Meta | Meta-ExternalAgent |
Top Pages Table
A sortable table showing the top 10 pages on your site by AI traffic. Columns include:| Column | Description |
|---|---|
| Page | The page path (e.g., /docs/getting-started) |
| Bot Crawls | Number of bot visits to this page |
| AI Referrals | Number of AI referral visits to this page |
| Total | Combined bot and referral visits |
Top Pages Trends Chart
A multi-line chart showing the top 10 pages by traffic over the last 30 days (chart-specific window). Each page is a separate line, color-coded for easy identification. Features:- Interactive legend - Click page names to show or hide individual lines
- Exclude Other toggle - Switch on to show only bot and referral traffic, filtering out non-AI visits
Empty State
If no traffic data has been collected yet, the dashboard displays a setup prompt with a link to the AI Traffic Settings page. Install your tracking snippet and wait a few minutes for data to appear.Dashboard Data Range
The dashboard defaults to the last 365 days of data for most charts and summary stats, providing maximum historical context. Some charts use a shorter, fixed window — for example, the Top Pages Trends chart always displays a 30-day window to focus on recent page-level activity.Best Practices
Monitor Bot Crawl Patterns
Track which AI bots crawl your site most frequently. If important content pages are not being crawled, review yourrobots.txt to ensure AI bots are not blocked from accessing key pages.
Track Referral Growth
AI referral traffic indicates that AI platforms are not just citing your content but actively sending visitors to you. Growing referral traffic is a strong signal that your AI visibility efforts are working.Pair with AI Search Tracking
Use AI Traffic Analytics alongside AI Search Tracking for the complete picture:- AI Search Tracking shows whether AI platforms mention and cite your content in their responses
- AI Traffic Analytics shows whether those mentions translate into actual visits to your website
Review Top Pages
The Top Pages data shows which content AI platforms value most. Use this to:- Identify your highest-performing content for AI platforms
- Understand which types of content attract the most AI-referred visitors
- Prioritize content updates for pages that receive heavy AI traffic
Troubleshooting
No Data Appearing
- Verify the tracking snippet is installed correctly (check page source)
- Confirm tracking is enabled on the AI Traffic Settings page
- Check that ad blockers are not blocking requests (set up a proxy if needed)
- Wait a few minutes for initial data to appear
Low Bot Traffic
- Check your
robots.txtfile for rules that might block AI crawlers - AI bot crawling frequency varies by platform and is not under your control
Low Referral Traffic
- Low referral traffic may indicate that AI platforms cite your content but users are not clicking through
- Review your AI Search Tracking data to see if your presence rate is high but referrals are low
- Consider improving your content to be more actionable, encouraging users to visit your site
Next Steps
- AI Traffic Setup - Install or update your tracking snippet
- AI Traffic Overview - Understand what gets tracked and why
- AI Search Tracking - Monitor your visibility in AI search results
- Search Analytics - Analyze your AI visibility trends