How Insights are Generated
Data Analysis
DevTune analyzes data from your search tracking tests:- Presence rate and visibility trends across platforms
- Citation frequency and source distribution
- Brand mention patterns
- Competitor visibility and share of voice
Pattern Recognition
AI identifies patterns including:- Significant changes in visibility
- Platform-specific gaps
- Competitive shifts
- Content coverage gaps
Recommendation Generation
Based on analysis, insights are created with:- A clear title describing the observation
- Supporting evidence from your tracking data
- Severity level indicating urgency
- Enrichment and opportunity scores
Insight Kinds
DevTune generates six types of insights:Content Gap
Example: “Your product is not appearing for ‘getting started’ queries on Perplexity” Content gap insights identify topics or prompts where your content is missing or insufficient. The typical action is to create or improve content for the identified area.Visibility Gap
Example: “Visibility on Google AI Mode is 40% lower than ChatGPT Search for API documentation topics” Visibility gap insights highlight platforms or areas where your visibility is significantly lower than elsewhere. The typical action is to investigate platform-specific factors and optimize accordingly.Competitive Improvement
Example: “Competitor X has weaker presence for ‘migration from legacy tools’ prompts” Competitive improvement insights identify areas where competitors are vulnerable and you have an opportunity to gain share of voice. The typical action is to create targeted content for these areas.Untapped Opportunity
Example: “High-intent prompts about ‘real-time data processing SDK’ have low competition from all tracked brands” Untapped opportunity insights surface areas where no competitor has strong visibility, representing potential first-mover advantages. The typical action is to create content to establish presence before competitors.Defend Position
Example: “Your strong position for ‘authentication SDK comparison’ prompts is being challenged by Competitor Y” Defend position insights alert you when competitors are gaining ground in areas where you currently lead. The typical action is to refresh and strengthen your content in these areas.Competitive Weakness
Example: “Competitor Z has no documentation coverage for advanced configuration topics” Competitive weakness insights highlight specific vulnerabilities in competitor content that you can exploit to gain visibility share.Insight Properties
Severity Levels
Insights are assigned a severity level:| Severity | Meaning |
|---|---|
| Critical | Requires immediate attention; significant visibility risk |
| High | Important, address soon for meaningful impact |
| Medium | Valuable but not time-sensitive |
| Low | Consider when resources allow |
Enrichment Score
The enrichment score indicates how much supporting data is available for the insight. Higher scores mean the insight is backed by more data points and is likely more reliable.Opportunity Score
The opportunity score estimates the potential impact of acting on the insight. Higher scores suggest greater potential visibility improvement.Viewing Insights
Insights Page
Navigate to Insights in your project sidebar (under Overview) to see:- All recent insights sorted by severity
- Insight type indicators
- Status tracking
- Opportunity and enrichment scores
Insight Details
Click an insight to see:- Full description with supporting evidence
- Related prompts and topics
- Competitor context if applicable
- Suggested actions
Working with Insights
Regular Review
Check insights regularly:- Daily quick scan for critical and high-severity insights
- Weekly deeper review of all new insights
- Note patterns across multiple insights
Evaluating Insights
For each insight, consider:- Is this relevant to your current priorities?
- Is the recommendation actionable with your available resources?
- What is the potential impact (check the opportunity score)?
- Are there related insights that point to the same underlying issue?
Converting to Actions
When an insight is valuable:- Click the insight to view details
- Review the suggested action if one is provided
- Accept the suggested action or create a custom action
- Set priority and channel assignment
- Track progress in the Actions Hub
Dismissing Insights
If an insight is not relevant:- Mark it as dismissed
- Dismissed insights will not resurface
Making the Most of Insights
Look for Patterns
Multiple insights may point to:- Common root causes (e.g., outdated documentation)
- Strategic themes (e.g., a competitor making a broad push)
- Systemic issues (e.g., a platform where you have consistently low visibility)
Combine with Analytics
Use insights alongside the Analytics and Heatmap views:- Insights tell you what to focus on
- Analytics show you the detailed data
- Together they inform your content strategy
Track Impact
After acting on insights:- Monitor the relevant metrics in Analytics
- Check whether visibility improved for the targeted prompts
- Use the results to calibrate your response to future insights
Next Steps
- Actions Hub - Manage action items created from insights
- Alerts - Get notified of important insights
- Analytics - Deep dive into your visibility data