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Brand terms are the text terms DevTune monitors for brand mentions in AI Search responses. When a platform names your product or a competitor directly in response text, DevTune uses brand terms to classify that mention.

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Where Brand Terms Are Managed

Brand terms are managed from Settings › Brands. Select a brand in the left-hand list, then use the brand detail panel to review and edit the terms for that brand.

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What Brand Terms Do

Brand terms answer a different question from tracked URLs:
  • Tracked URLs tell DevTune which cited links belong to a brand
  • Brand terms tell DevTune which response-text mentions belong to a brand
That means DevTune can still detect a brand mention even when the response names the product without citing one of its URLs.

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What to Add

For each brand, add:
  • Official product name
  • Common spacing or casing variations
  • Widely used abbreviations
  • Any common alternative spelling that appears in real-world discussion

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What Not to Add

Avoid overly generic terms that would produce false positives, such as:
  • Category names
  • Generic technical phrases
  • Short ambiguous acronyms unless they are genuinely distinctive in your space

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Why Brand Terms Matter

Brand terms feed:
  • Brand Mention Rate
  • Share of Voice
  • Competitive prompt analysis
  • Prompt-detail response sidebars and highlights
If a brand is clearly being named in responses but not showing up in analysis, missing or weak brand-term coverage is often the cause.

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Remove or restore a term

Removing a term from a brand makes it inactive. It stops matching new mentions, while historical answers retain the alias used to score them. In Settings › Brands, select the brand and open Manage active and inactive terms. Choose Inactive in the status filter, then turn on the term’s status toggle. You can also select several terms and activate them together. Re-adding an inactive term restores it.

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Best Practices

  • Keep the list precise rather than exhaustive
  • Add the terms people actually use, not every conceivable variation
  • Review the list when you rebrand or start tracking a new competitor

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Troubleshooting

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Mention counts seem too low

Check whether:
  • Common variations are missing
  • Abbreviations used in real responses were never added
  • The term belongs to the wrong brand

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Mention counts seem too high

Check whether:
  • The term is too generic
  • An abbreviation overlaps heavily with unrelated products or concepts

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Next Steps