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Brand terms are the text terms DevTune monitors for brand mentions in AI Search responses. When a platform names your product or a competitor directly in response text, DevTune uses brand terms to classify that mention.

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Where Brand Terms Are Managed

Brand terms are now managed from Project Settings > Brands. Select a brand in the left-hand list, then use the brand detail panel to review and edit the terms for that brand.

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What Brand Terms Do

Brand terms answer a different question from tracked URLs:
  • Tracked URLs tell DevTune which cited links belong to a brand
  • Brand terms tell DevTune which response-text mentions belong to a brand
That means DevTune can still detect a brand mention even when the response names the product without citing one of its URLs.

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What to Add

For each brand, add:
  • Official product name
  • Common spacing or casing variations
  • Widely used abbreviations
  • Any common alternative spelling that appears in real-world discussion

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What Not to Add

Avoid overly generic terms that would produce false positives, such as:
  • Category names
  • Generic technical phrases
  • Short ambiguous acronyms unless they are genuinely distinctive in your space

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Why Brand Terms Matter

Brand terms feed:
  • Brand Mention Rate
  • Share of Voice
  • Competitive prompt analysis
  • Prompt-detail response sidebars and highlights
If a brand is clearly being named in responses but not showing up in analysis, missing or weak brand-term coverage is often the cause.

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Best Practices

  • Keep the list precise rather than exhaustive
  • Add the terms people actually use, not every conceivable variation
  • Review the list when you rebrand or start tracking a new competitor

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Troubleshooting

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Mention counts seem too low

Check whether:
  • Common variations are missing
  • Abbreviations used in real responses were never added
  • The term belongs to the wrong brand

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Mention counts seem too high

Check whether:
  • The term is too generic
  • An abbreviation overlaps heavily with unrelated products or concepts

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Next Steps