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Tracked URLs are the domains and URLs DevTune monitors for appearances in AI Search responses. When an AI platform cites a URL or links to a website in its response, DevTune checks whether that URL belongs to one of your configured brands.

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Where Tracked URLs Are Managed

Tracked URLs are managed from Settings › Brands. Select a brand in the left-hand list, then use the brand detail panel to review and edit that brand’s tracked URLs.

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What Counts as a Tracked URL

Typical sources include:
  • Marketing site
  • Documentation site
  • Blog
  • GitHub repository
  • Package registry pages
Each source is attached to a brand, which lets DevTune distinguish between:
  • Primary citations - Your brand’s URLs
  • Competitor citations - Competitor URLs
  • Other citations - URLs that are not assigned to a tracked brand

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Choosing What to Track

For your primary brand, usually track:
  • Main product site
  • Docs
  • Blog
  • GitHub
  • Package pages
For competitor brands, usually track:
  • Their main product site
  • Their docs
  • Their package / repository footprint

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Tracking One Product Inside a Larger Company

When a competitor is one product of a larger company, track that product’s pages rather than the whole company’s domain. For example, to compete with GitHub Actions, add github.com/features/actions and docs.github.com/en/actions to a GitHub Actions brand instead of adding github.com.
  1. Add a competitor brand named after the product
  2. Add the product’s URL with its path, such as github.com/features/actions
  3. Set its type to Home
  4. Add the product’s docs and blog paths the same way
A citation counts toward the most specific tracked URL that matches it, so github.com/features/actions/pricing counts for GitHub Actions while other github.com pages stay unassigned. The same applies to your own product. If it is one of several from your company, set its home to the product’s path, such as aws.amazon.com/amplify, so citations of the company’s other pages are not counted as yours. Tracked paths are stored in lowercase, so enter your own URLs with a lowercase path. Create a separate DevTune project for each product you track, with its own prompts and competitors.

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Why Tracked URLs Matter

Tracked URLs power:
  • Presence metrics
  • Citation-share metrics
  • Competitive comparisons
  • Prompt and URL-level analysis
If an important property is missing here, DevTune cannot credit that citation to the correct brand.

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Best Practices

  • Track the content properties that actually matter in your buying journey
  • Keep primary and competitor URL sets current
  • Review this setup whenever you launch a new docs site, move a blog, or add a new package surface

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Troubleshooting

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A page is being cited but not counted correctly

Check whether:
  • The relevant domain or URL is assigned to the correct brand
  • The property is missing entirely from the brand’s tracked URLs
  • The cited page lives on a new host you have not added yet

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A competitor seems stronger than expected

Sometimes the competitor set is incomplete or one competitor’s strongest URL set is not yet tracked. Review their brand entry and expand its tracked URLs before drawing a conclusion.

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Next Steps

  • Citations - Inspect the exact URLs getting cited
  • Brand Terms - Manage the text terms used for mention matching
  • Settings - Review every project settings tab