Starting the Project Wizard
There are two ways to create a project:- During onboarding - After creating your account and team, you are guided directly into the activation wizard
- From Account Home - Click Create Project
Project Setup Steps
The activation wizard walks you through seven steps. Every integration step can be skipped with Skip and configure later and connected afterwards from Project settings → Integrations.Step 1: Product
Enter the Product name and the Primary domain, for exampleexample.com.
DevTune starts a website analysis from that domain and uses it to generate the product context, competitor suggestions, and prompt suggestions in the next steps.
Step 2: Competitors
DevTune proposes Suggested competitors from the website analysis. Add at least one competitor brand to enable share of voice and competitive comparisons. If the analysis is still running, has failed, or is taking longer than expected, you can add competitors manually, retry the analysis, or skip the step. You can expand or refine competitors later from Project settings → Brands.Step 3: Prompts
Review the Brand context DevTune generated — the product, its audience, main use cases, and differentiators — and edit it so it is accurate. Better context leads to better prompts and stronger recommendations. Then select the search queries to test how AI models recommend the product. Confirming the prompts starts the first probe run. Prompts are locked once that run has started; you can review them but not change them until it completes. You can add or revise prompts later from Search Probes → Prompts.Step 4: Search Console
Select the Search Console property that matches your primary domain. DevTune rejects a property whose domain does not match, because a mismatched property would attribute another site’s search data to this project. Search Console supplies the classic-search clicks and impressions that Audit compares against AI citations.Step 5: GA4
Select a GA4 property and the key event that counts as a conversion. This is what lets Outcomes attribute conversions to AI-referred sessions. If you do not use GA4, choose Use the DevTune tracking snippet instead and install the snippet on your site.Step 6: Cloudflare
Enter a read-only Cloudflare API token to load your active zones, then select the zone for your primary domain. Cloudflare supplies AI crawler and answer-fetcher requests for proxied hostnames. If your site is not behind Cloudflare, skip this step and configure edge middleware later from Project settings → Integrations.Step 7: Finish
The final step confirms the project is ready. It shows:- Measurement sources - which sensors you connected
- First probe results - prompts mentioning the product, citations, and platforms covered
- First prioritized action - the highest-priority recommendation to open next
- Starter / Plus - ChatGPT, Perplexity, Gemini
- Pro and above - ChatGPT, Perplexity, Gemini, Google AI Mode, Microsoft Bing Copilot
What Happens After Creation
Once the initial run completes:- You can open Search Probes → Dashboard to review the baseline
- DevTune starts generating recommendations in Actions
- Ongoing runs populate trends over time
Editing Project Settings
After creation, use Project settings for ongoing setup:- General - Project name, description, product context
- Brands - Brands, tracked URLs, brand terms
- Platforms - Enabled AI Search engines
- Integrations - Sensor and tracking snippet setup
Project Organization Tips
One project per product
Create separate projects for distinct products, even if they belong to the same organization.Keep context current
If the product positioning changes, update Project settings → General first. If the content footprint changes, update Project settings → Brands.Next Steps
- Explore Your Dashboard - Learn the interface
- Understand Key Concepts - Learn DevTune terminology
- Open Actions - Review AI-powered recommendations