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A project in DevTune is your workspace for tracking and monitoring your AI search visibility. This guide walks you through creating your first project using the onboarding wizard.

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Starting the Project Wizard

There are two ways to create a project:
  1. During onboarding - After creating your account and team, you’ll be guided directly into the project creation wizard
  2. From the dashboard - Click the Create Project button on your account home page

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Project Setup Steps

The wizard walks you through five steps:

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Step 1: Product Basics

Enter your project name and your product’s website URLs. Project name - Choose a clear, descriptive name. Good examples:
  • “Acme Analytics”
  • “CloudSync Platform”
  • “DataFlow API”
Website URLs - Add the URLs for your product’s web properties:
  • Your main website (e.g., https://acme.com)
  • Documentation (e.g., https://docs.acme.com)
  • Any other relevant pages
DevTune uses these URLs to automatically generate product context in the next step.
Tip: If you’re tracking multiple products from your organization, consider creating separate projects for each to keep results organized.

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Step 2: Review AI-Generated Context

DevTune analyzes the website URLs you provided and generates a product context description. This context is used to understand your competitive landscape, suggest relevant prompts, and generate accurate insights. Review the generated context and edit it to ensure it includes:
  • What problem your product solves
  • Who your target users are
  • Key features and capabilities
  • What category or type of tool it is
Example product context: 
Acme Analytics is a real-time analytics platform for SaaS companies.
It helps product teams understand user behavior, track feature adoption,
and identify churn risks. Key features include funnel analysis, cohort
tracking, and automated insight generation.
Why this matters: Better context leads to more relevant prompt suggestions and more accurate competitive analysis.

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Step 3: Add Competitor

Add at least one competitor brand to enable Share of Voice comparisons. For each competitor, provide:
  • Competitor name - The brand or product name
  • Competitor domains - Their website URLs (used to track their citations)
Example:
  • Name: “Mixpanel”
  • Domains: mixpanel.com, docs.mixpanel.com
You can add more competitors later from the Search Tracking Config page.

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Step 4: Select Prompts

DevTune suggests relevant prompts based on your product context. Review the suggestions and select the ones you want to track. Good prompts to start with:
  • “What’s the best [your category] tool?”
  • “How do I [common task your product solves]?”
  • “Compare [your product] vs [competitor]”
  • “[Your product category] recommendations”
Tip: Start with 5-10 prompts. You can always add more later from the Prompts section or the Search Tracking Config page.

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Step 5: Run Test

The final step kicks off your first AI search tracking test. DevTune will query AI platforms with your selected prompts and collect results. The available platforms depend on your plan tier:
  • Starter / Plus - ChatGPT, Perplexity, Gemini
  • Pro and above - ChatGPT, Perplexity, Gemini, Google AI Mode, Grok
This typically takes 2-5 minutes depending on how many prompts you have. Once complete, you’ll be taken to your project dashboard with your initial results.

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What Happens After Creation

Once your first test completes:
  1. Dashboard Access - You’re taken to your project dashboard showing initial metrics
  2. Insights Generated - DevTune analyzes your results and generates actionable insights
  3. Scheduled Runs - Automatic tracking runs are scheduled to monitor trends over time

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Editing Project Settings

After creation, you can adjust project settings at any time by opening the Edit Project modal from your project dashboard:
  • Project name - Rename your project
  • Product context - Update the description
For search tracking configuration (prompts, citation sources, brand terms, brands, and platforms), use the Config page under the AI Search Tracking section in the sidebar.

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Project Organization Tips

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One Project per Product

Create separate projects for distinct products, even if they’re from the same organization. This keeps metrics clean and focused.

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Meaningful Names

Use names that help team members understand what’s being tracked at a glance.

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Complete Product Context

Take time to review and refine the AI-generated product context. This investment pays off in more relevant prompt suggestions and better insights.

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Next Steps

With your project created:
  1. Explore Your Dashboard - Learn the interface
  2. Understand Key Concepts - Learn DevTune terminology
  3. View Insights - See AI-powered recommendations