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A project in DevTune is your workspace for one product or brand. This guide walks you through creating your first project using the onboarding wizard.

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Starting the Project Wizard

There are two ways to create a project:
  1. During onboarding - After creating your account and team, you’ll be guided directly into the project creation wizard
  2. From Account Home - Click Create Project

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Project Setup Steps

The wizard walks you through five steps.

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Step 1: Product Basics

Enter your project name and your product’s website URLs. Project name should be clear and descriptive, for example:
  • “Acme Analytics”
  • “CloudSync Platform”
  • “DataFlow API”
Website URLs should include the main properties that represent the product:
  • Main website
  • Documentation
  • Any other relevant product surface
DevTune uses these URLs to generate the initial product context.

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Step 2: Review AI-Generated Context

DevTune analyzes the URLs you provided and generates a product context description. Review and edit it so it accurately explains:
  • What problem your product solves
  • Who your target users are
  • Key features and capabilities
  • What category of tool it is
Better context leads to better prompt suggestions and stronger recommendations later.

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Step 3: Add Competitors

Add at least one competitor brand to enable Share of Voice and competitive comparisons. For each competitor, provide:
  • Competitor name
  • Relevant URLs or domains
You can expand or refine competitors later from Project Settings > Brands.

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Step 4: Select Prompts

DevTune suggests relevant prompts based on your product context. Review the suggestions and select the ones you want to track. Good starter prompts usually include:
  • Category discovery prompts
  • Evaluation / comparison prompts
  • Integration prompts
You can add or revise prompts later from AI Search > Prompts. The final step kicks off your first AI Search run. DevTune queries the AI platforms enabled for your plan and collects the baseline results. Platform coverage depends on your plan:
  • Starter / Plus - ChatGPT, Perplexity, Gemini
  • Pro and above - ChatGPT, Perplexity, Gemini, Google AI Mode, Grok

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What Happens After Creation

Once the initial run completes:
  1. You can open the AI Search Dashboard to review the baseline
  2. DevTune starts generating recommendations in Actions
  3. Ongoing runs populate trends over time

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Editing Project Settings

After creation, use Project Settings for ongoing setup:
  • General - Project name, description, product context
  • Brands - Brands, tracked URLs, brand terms
  • Platforms - Enabled AI Search engines
  • AI Traffic - Tracking snippet setup

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Project Organization Tips

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One project per product

Create separate projects for distinct products, even if they belong to the same organization.

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Keep context current

If the product positioning changes, update Project Settings > General first. If the content footprint changes, update Project Settings > Brands.

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Next Steps

  1. Explore Your Dashboard - Learn the interface
  2. Understand Key Concepts - Learn DevTune terminology
  3. Open Actions - Review AI-powered recommendations