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DevTune provides analytics tools to help you understand your AI search visibility performance over time. From prompt-level tracking to platform comparisons, analytics give you the data needed to make informed decisions about your content strategy.

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Plan Requirements

Analytics features are available on the Starter plan and above. Free-tier accounts do not have access to analytics views. Upgrade to a paid plan to unlock search analytics and heatmap visualizations.

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What Analytics Offers

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Performance Tracking

Monitor your AI visibility metrics over time:
  • Visibility trends - Track how your presence rate and share of voice change
  • Platform performance - Compare results across AI search platforms
  • Historical data - Access your complete tracking history
  • Citation tracking - Monitor how often your domains are cited

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Competitive Intelligence

Understand your market position:
  • Competitor tracking - Monitor competitor brand mentions and visibility
  • Share of voice - See your relative positioning against competitors
  • Trend analysis - Identify shifting patterns across platforms
  • Opportunity detection - Find areas where competitors are weak

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Visual Analysis

Multiple ways to view your data:
  • Charts and graphs - Time-series trend visualization
  • Heatmaps - Topics-by-platform pattern identification
  • Summary cards - Key performance indicators at a glance

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Analytics Views

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Search Analytics

Analyze your AI search visibility with detailed charts and metrics:
  • Overall Presence Rate, Share of Voice, and Sentiment Score
  • Per-platform breakdowns (ChatGPT Search, Perplexity, Gemini, Google AI Mode, Grok)
  • Dimension selectors for grouping by topic, platform, or brand
  • Time-series charts with configurable date ranges
Learn more about Search Analytics

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Search Tracking Heatmap

Visual grid showing performance across topics and platforms:
  • Topics on the vertical axis, platforms on the horizontal axis
  • Color-coded cells indicating metric strength
  • Metric selector to switch between Presence Rate, Brand Mention Rate, Primary Citation Share, and Share of Voice
  • Quick identification of platform-specific gaps and strengths
Learn more about the Heatmap

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Accessing Analytics

Navigate to analytics through your project sidebar:
  1. Select your project from the account home page
  2. In the sidebar, expand AI Search Tracking
  3. Select Analytics for charts and trends, or Heatmap for the grid view

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Time Ranges

Analytics support time range selection:
  • Last 7 days - Recent activity
  • Last 30 days - Monthly view
  • Last 90 days - Quarterly trends

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Analytics Best Practices

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Regular Review

Check analytics periodically:
  • Weekly trend review for short-term changes
  • Monthly deep dive for strategic assessment
  • After each search tracking test completes, review updated metrics
Individual data points matter less than patterns:
  • Look for sustained changes in presence rate
  • Identify recurring patterns across platforms
  • Note when competitors gain or lose visibility

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Act on Insights

Analytics should drive action:
  • Use data to prioritize content improvements
  • Check the Insights page for AI-generated recommendations based on your analytics
  • Track whether your changes lead to improved visibility over time

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Getting Started

  1. Search Analytics - Explore visibility data and trends
  2. Heatmap - Visualize performance patterns across topics and platforms