AI Traffic Analytics Overview

AI Traffic Analytics shows you how AI platforms interact with your website. It detects AI bot crawlers indexing your content and tracks visitors who arrive from AI platforms like ChatGPT, Claude, Perplexity, and Gemini.

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What is AI Traffic Analytics?

AI Traffic Analytics answers two questions:

1. Which AI bots are crawling my website? - Detects crawlers like GPTBot, ClaudeBot, and PerplexityBot that index your content for AI training and search.
2. How much traffic are AI platforms sending to my website? - Tracks visitors who click through from AI-generated responses to your site.

You install a lightweight JavaScript snippet on your website. DevTune classifies each visit server-side and presents the data in a dashboard with trends, platform breakdowns, and top pages.

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Why AI Traffic Matters

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AI Platforms Are a Growing Traffic Source

As more users rely on AI assistants to find information and products, the traffic they send to websites is becoming a meaningful channel. Understanding this traffic helps you:

• Measure the impact of AI visibility - If AI platforms mention and cite your content, are users actually clicking through?
• Track AI bot crawling - Know which AI platforms are indexing your content, how frequently, and which pages they visit most
• Connect visibility to outcomes - Pair AI Traffic data with your AI Search Tracking metrics to see the full picture from mention to visit

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Beyond Traditional Analytics

Standard analytics tools like Google Analytics do not break down AI bot traffic or AI referral traffic in useful ways. AI Traffic Analytics is purpose-built to:

• Distinguish AI bots from regular crawlers
• Identify referral traffic specifically from AI conversation platforms
• Detect AI-sourced visits via utm_source parameters
• Show trends and breakdowns by AI platform

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Plan Requirements

AI Traffic Analytics is available on the Pro plan and above. Free and Starter tier accounts do not have access to AI traffic tracking.

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What Gets Detected

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Bot Crawlers

DevTune detects AI bot crawlers by their user-agent strings:

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AI Referral Traffic

DevTune detects visitors arriving from AI platforms by checking the referrer URL:

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UTM Source Detection

DevTune also checks the utm_source query parameter for AI platform identifiers (e.g., chatgpt, claude, perplexity, gemini, copilot). This catches traffic from AI platforms that include UTM parameters in their outbound links.

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Traffic Classification

Every visit is classified into one of three types:

• Bot - An AI crawler indexing your content
• Referral - A human visitor arriving from an AI platform
• Other - Regular traffic (not AI-sourced)

Classification happens entirely server-side. The tracking snippet sends raw signals (user agent, referrer, page URL) and DevTune handles all detection logic. This means detection rules are updated centrally without requiring snippet changes on your website.

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How It Works

1. You add a JavaScript snippet to your website (a single <script> tag)
2. On each page load, the snippet sends a lightweight beacon to DevTune
3. DevTune classifies the visit by traffic type and AI platform
4. Data is aggregated into hourly and daily rollups
5. The dashboard displays trends, platform breakdowns, and top pages

The snippet is approximately 3KB, uses navigator.sendBeacon() for minimal performance impact, and generates an anonymous session ID (stored in sessionStorage) to count unique sessions without tracking individual users.

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Privacy

• The snippet does not use cookies
• Session IDs are anonymous and stored only in sessionStorage (cleared when the tab closes)
• No personally identifiable information is collected
• All data is associated with your project, not with individual visitors

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Getting Started

1. Set Up Tracking - Generate your tracking snippet and install it on your website
2. View the Dashboard - Explore your AI traffic data

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Next Steps

• Setup Guide - Install the tracking snippet on your website
• AI Traffic Dashboard - Understand each section of the dashboard
• AI Search Tracking - Track your visibility in AI search results