What Owned Content Answers
Owned Content helps answer three practical questions:- What content do AI platforms actually see on my website?
- What changed between crawls?
- Which pages get the most AI bot attention or AI referral traffic?
Why Content Explorer Matters
See your site through AI eyes
The rendered markdown that Content Explorer displays is the content extracted from your site for crawler-oriented analysis. Reviewing this content helps you:- Spot rendering or extraction issues
- Audit content quality and structure
- Understand what AI systems are likely to consume
Connect content to traffic
Owned Content pairs page content with AI traffic signals so you can see whether the pages getting crawled or cited are also the pages getting visited.Monitor change over time
Every crawl creates another point in the page’s history, making it possible to see what changed and when.Layout
The main Content Explorer interface uses a two-pane workspace:Explorer pane
The left pane shows a collapsible sitemap tree organized by domain and path. It includes:- Search / filter
- Sorting by Path, Bot traffic, Referrals, Relevance, or Words
- Page-level traffic badges
Details pane
The right pane shows the selected page and its metadata, then lets you switch between:| Tab | What It Shows |
|---|---|
| Content | Rendered markdown content with headings, lists, code blocks, and structure |
| History | Version timeline showing every crawl snapshot and content diff entry |
| Traffic | AI bot crawl and AI referral context for the selected page |
How It Works
- You configure the relevant owned domains and project setup
- DevTune crawls the website and extracts markdown content from each page
- Content Explorer builds a sitemap tree from the crawled pages
- Each page can then be inspected for content, history, and traffic context
Prerequisites
Owned Content requires crawled domain data. If no pages have been crawled yet, the page shows an empty state that points you back toward configuration and refresh.Getting Started
- Browse Content - Navigate the tree, search pages, and inspect page details
- Version History - Compare page versions and track changes
Next Steps
- Browsing Content - Learn how to navigate and search the sitemap tree
- Version History - Understand the version timeline and diff viewer
- AI Traffic - Track AI bot and referral traffic across your site